ACADEMIC LITERATURE

The Importance of Correct Marketing

The Importance of Correct Marketing

The Importance of Correct Marketing Nowadays, when people discuss marketing they automatically dismiss it as a singular unimportant step when selling a product, marketing as a whole is far too critical to the success of the business and must be treated as such from...

Documenting the Real

Documenting the Real

Documenting the Real What is a documentary? Wikipedia defines a documentary as “a nonfictional motion picture intended to document some aspects of reality, primarily for the purposes of instruction or maintaining a historical record.” This by definition is a piece of...

The Progress of Technology in Film

The Progress of Technology in Film

The Progress of Technology in Film Backdrop Since the birth of cinema, it has changed dramatically throughout the decades, with changes in technology and techniques demanding it to remain relevant. The change from silent films to “talkies” was considered a huge gamble...

The importance of sound in film-making

The importance of sound in film-making

The importance of sound in Film-making   When thinking of films and soundtracks many people think of the classics, from nearly any film scored by John Barry to more modern classics scored by Hans Zimmer. Each and every one is something special in part to their...

TikTok Algorithm

TikTok Algorithm

TikTok‘s Algorithm TikTok is one of the most newest upcoming social media platforms to storm the app stores and world. With over 1.2 Billion users worldwide it is one of the best influential platforms we have. With a majority of users ranging from ages 13 to 30 it is...

Virtual Reality – The future of Marketing?

Virtual Reality – The future of Marketing?

Virtual Reality – The future of Marketing?     What is Virtual reality (VR)? Virtual reality (VR) technology has become a buzz word recently and has had many people curious. Especially with the rise of head set displays such as the Oculus Rift, HTC Vive and...

The Importance of the One-point Perspective

The Importance of the One-point Perspective

The Importance of the One-point Perspective   Simply put the One-point perspective is a method of designing cinematic shots with attention to the symmetry of either side of the frame. In essence, attempting to create a tableau or painting of the frame that could...

The importance of cinematography & editing in film

The importance of cinematography & editing in film

The importance of cinematography & editing in film   As a Alfred Hitchcock once said “drama is life with the dull parts cut out”, were we to include everything filmed for a movie we would be bored to tears, which is exactly why we trim the excess to get the...

Take on Google’s Algorithm

Take on Google’s Algorithm

Take on Google’s Algorithm   If you are responsible for any type of digital marketing or are just trying to improve your online presence, learning about Googles algorithm can go a long way. Not only will you be able to gain a deeper understanding on SEO but it...